Mobile medical partners should wake up!
Recently, NetEase issued an article titled “Quick Taxi Employees to Ma Huateng: Open?â€, which immediately caused a heated discussion. Every day, Dr.2 can see the endless brush of the red envelope of Didi taxi in the WeChat circle of friends or the group. It is really annoying me, but I have never seen the red envelope of a fast taxi. Why? After reading this article, you will understand it in seconds. Tencent blocked the fast because they said they were "inducing sharing." But every drop is an unbridled "induction" every day, and Tencent said "I didn't see it." This is very simple, don't you know that we are "together"? We are wearing a pair of trousers, do you care if I am "derailed" or "out of the cabinet", this is the site of my home, love the land!
Xiaoma Ge said at the Wuzhen World Internet Conference that "Tencent is building an open new intellectual property ecology, and we must open up and open up." Dr.2 wants to say that Da Ma Ge once said that I will never play games, because it is a spiritual opium, but Ali turned into the game industry. As a member of the mobile medical and new media circle, I have to stand up and tell my friends who are peers. You should wake up and don’t pin your hopes on the morals of the (g) (t) family. The main reason is, do they have it?
Just after Tencent’s large investment in clove gardens, many patterns in the mobile medical industry have changed. The so-called joint clove garden in the Lilac Garden is a “rumor juicerâ€, saying that it is necessary to challenge the medical health rumors, environmental health rumors and social health rumors that WeChat friends circle, and purify the circle of friends. This matter has passed for a while, but the rumors of the WeChat circle of friends about medical and health are still flying all over the place, and there is no sign of any weakening. The Lilac Garden itself has been constantly writing some so-called popular science articles on "Small questions, alarmist". In fact, they are not interested in these. What they want to do most is how to make a profit for themselves. The net organizes the gunman's text ("Fishing Law enforcement" such as Jingjing doctor's question and answer) and "Ass decides the brain" to quickly attack them. The biggest competitor in the entrance of doctors and patients, "Spring Rain Doctor." After the clove garden got the capital, she was eager to cut into the field of doctor-patient communication, but it was completely different from his entrance to the doctor. The clove garden was completely brand-free and well-known in the doctors and patients. Therefore, we do not need to overestimate the moral cultivation of these "high morality and values ​​flag" students!
Many mobile medical companies have found that WeChat is very fast and the architecture is very mature, so many resources are invested in WeChat. Some mobile medical companies also use WeChat as a third-party registration and payment platform, but you think that after the user's usage habits are matured, WeChat will not make a registered entrance to squeeze you out, without any illusions, they Already doing it, or investing in "little brothers" to do it! Even if the health micro-energy is just a micro-official website based on the WeChat platform, if the ecology becomes bigger, will WeChat suddenly make some "unexpected" things?
You said that Tencent can't kill you for no reason without reason? Big mistake! The easiest way, as long as WeChat said that you spread bad information, what kind of bad things you did, first seal your account for ten days and a half. There is no need to explain at all, even if his conscience finds that, after a while, I will tell you that I am sorry that we have blocked the mistake. What can you do? According to the publicly disclosed information, Taobao has also done this, and Xiao Er is also making a profit! In 2012, 360 filed an antitrust lawsuit against Tencent for abuse of market dominance. Although Tencent has always claimed in court that it has no monopoly and does not force users to interfere with it, Dr.2 can be very responsible to say that now Tencent only indulges the red packets to be induced here, which is the standard use of dominance. Do you have any suspense in the act of monopolizing and defending your fart?
I have already seen the death road map of WeChat's "Good Pharmacist", the "ceiling" of healthy micro-energy, the "fire in the fire" of all kinds of WeChat registered third-party platforms, and those that only carry out WeChat development without any threshold, but everywhere The bragging classmates, "Doomsday Appointment" is coming at any time! They are all standard "fake boats, not water". Suddenly relying on the WeChat platform to "fire", it is because you just got on the ship, not because you can swim! Therefore, a very fragile system like "Luo Ji thinking" relies mainly on WeChat system, so I have to make a surprising eye to catch people's attention every day. For example, everyone is sitting on the stage, and the business interests are full. Exercise? But you can't blame him, the environment is forced, not only to quickly catch fans, engage in Internet thinking, but also always worry about being named, if the prize is won, then all the investment will completely collapse, even if the investor is Li Bingbing or Ren Quan!
When you pin your hopes on WeChat operations, when you touch the interests of the big brothers and the "little brothers", all the so-called "moral rules", the so-called "open and open", will A true form that is barely exposed to the sun. Keep in mind that Tencent is a company that can sell "sons" at any time for the sake of profit, not to mention that we don't even have ants.
However, it is not just WeChat that does bad things. Dr.2 shares a real experience for everyone. When we first started Weibo and WeChat operations two years ago, one day we smashed the microblog that was suddenly sealed by Sina. We said that we violated the rules and gave us some vague reasons, and the appeal was invalid. However, we started to do Weibo at the time, did not publish and disseminate any bad information at all, and also did not buy any fans from now. But I believe that as long as it is a monopoly platform, there is no good thing!
From that time on, I have a deeper understanding of Liu Bang’s feelings of going to the banquet. I am a knife, and I am a fish. I can’t pin my hopes of doing business on anyone. Since then, the layout of our new media has begun to change. We have changed the media communication focused on the Weibo WeChat platform, and gradually began to cooperate with more than 15 media, and all guarantee exclusive contributions, although each media’s influence and draft fees are Different, but we have been in a comprehensive balance and strive to find the most partners.
Evergreen enterprises must build anti-fragility systems and circular business systems. When you rely on others to grow up, it is likely to be "every step is exactly the right to die." Pigs will only be killed if they are fattened. This is a cruel reality. So, mobile healthcare and new media partners, you wake up, if you rely too much on WeChat as your main business channel layout, you can be restricted or even restricted on WeChat’s platform of “survivalâ€. shut down. Everything is business! There are only "interests" in the eyes of capitalists!
In the mobile medical industry, Tencent has already become a referee and an athlete. You want him to maintain a neutral platform so that he does not charge a "kickback". How big is the test of Tencent's humanity and morality! After reading "Interstellar Crossing", have you not understood? Humanity, can it stand the test?
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