The pattern of medical e-commerce in 2016 will be fixed: the strong will be Hengqiang
It is generally believed that China's pharmaceutical e-commerce was opened from the CFDA's Interim Provisions on the Examination and Approval of Internet Drug Trading Services in 2005. Since then, there has been pure online sales of drugs and drugs. Since then, medical e-commerce has experienced very much. The development of twists and turns, sometimes the momentum is rising, and sometimes the policy suddenly stopped and even died. To this day, if a word is used to describe the development of medical e-commerce, it is the most appropriate statement.
From the following sets of data, you can get a glimpse of the current status of medical e-commerce development.
752 sheets: According to the official website of the State Food and Drug Administration, as of the end of November, a total of 752 Internet Drug Trading Service Qualification Certificates can be found, including 29 national A certificates for medical B2B third-party platform qualifications, and medical B2B. There are 170 certified B certificates and 553 C certificates with self-employed medical B2C qualifications. The number of three types of certificates has increased significantly in recent years. Among them, there were 159 C certificates issued and updated in 2015, the largest increase.
47.6 billion: According to the Market Statistics Department of the National Bureau of Statistics, the "Statistical Analysis Report on the Operation of Drug Distribution Industry in 2015" was released. "According to incomplete statistics, in 2015, the Ministry of Commerce directly reported that the total sales of pharmaceutical e-commerce reached 47.6 billion yuan, of which B2B market scale. It has reached 44.4 billion yuan, accounting for 93.3% of the total sales of pharmaceutical e-commerce. The B2C market has reached 3.2 billion yuan, accounting for 6.7% of the total sales of pharmaceutical e-commerce. The total number of orders exceeds 40 million, and the order conversion rate exceeds 81%. The delivery rate of goods on time reached 99%, and the return rate and customer complaint rate were less than 1%."
According to other data, the total size of the pharmaceutical B2C market in 2015 was 14.42 billion yuan, of which the platform B2C scale was 7.79 billion yuan, accounting for 55.4%; the self-operated B2C scale was 5.25 billion yuan, accounting for 36.4 yuan. %; pharmaceutical O2O enterprises and other 1.18 billion yuan, accounting for 8.2%.
The overall pharmaceutical market is estimated to be around 1.5 trillion yuan, and less than one-tenth of the drugs circulating through the Internet channel. On the one hand, the development of medical e-commerce is slow, and on the other hand, it indicates that there will be explosive growth in the future.
The two biggest problems that restrict medical e-commerce are the problem of prescription drugs and medical insurance docking. We are also pleased to see some loosening in policy this year, including medical reform documents that do not restrict hospital prescription outflows, e-prescription pilots, medical insurance commercialization, etc. It shows that the degree of national recognition of online sales of drugs is also increasing. At the same time, the form of medical e-commerce has become more and more diversified. In the process of inventory, we found that several isolated concepts of B2B, B2C, and O2O have begun to merge, and some companies will also purchase drugs to combine drugs in health. Among the management and intelligent hardware, a closed loop between health management, medical treatment, and drug delivery is formed, and the penetration into the industry chain is deeper.
I. Overview of the pharmaceutical e-commerce market
As mentioned above, the pharmaceutical e-commerce market is in a rapid growth period, and the number of companies that have obtained Internet drug circulation qualifications can also be seen. The competition in this market is also becoming more and more fierce, accounting for the industry. In terms of market size, traditional drug distribution companies and offline chain pharmacies are the main force in the pharmaceutical e-commerce market, such as Jiuzhoutong, ordinary people, and public credit networks. There are also a number of online sales platforms directly operated by pharmaceutical companies, such as Renhe. Kang Ze, etc., mainly in the B2C market, mainly Internet companies; such as Ali Health, Jianke, 1 Medicine Network, etc.; although there are not many companies in the O2O field, as an emerging concept, the marketing and popularity of the company entering the market They are very high, including fast, jingle, and drug delivery 360. They actually want to make the drug delivery market into O2O consumption like take-out and group purchase. Currently, there are still drug sources, logistics, consumer demand, etc. that restrict this market. A variety of factors, explosive growth in the short term is not realistic; in addition, it is a relatively partial approach, such as the combination of drug sales and health management, medical insurance control fees, intelligent hardware The way to come, because the service group is more limited, the market share is relatively low, but pharmaceutical e-commerce is also diversified and upstream and downstream, such companies may be acquired or joined several large pharmaceutical e-commerce platforms. The future trend is that the strong effect is highlighted, and the strong will be Hengqiang. The following is a brief overview of the market situation of the pharmaceutical e-commerce market.
1. Scale of China's medical market
From the perspective of the overall market size, China's medical market is mainly composed of drugs and medical devices. According to the government's statistical yearbook and the data of major consulting organizations, we have consolidated the overall size of the Chinese pharmaceutical market. Due to differences in data selection and measurement methods, it is possible Slight deviation.
(Source: public information and research report)
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