Medical + Tourism: Traveling while treating
On July 8th, an action on the shore of Xizi Lake highlighted the ambition of Zhejiang's “medical +X†integration development. That day, the country's first provincial medical health industry development platform - Zhejiang Province Healthcare Group was established.
In the era of “non-public and public†in medical undertakings, the Provincial Medical Health Group tried to integrate tourism, health care, pension, medicine, education, health care, information, and the role of the third-party role in the reform of the supply-side structure of medical health services. Resources such as insurance and finance have injected vitality into the “Trillion Health Industry†in our province.
"Medical + X" provides multi-level services
In Zhejiang, “医+X†is still in the stage of sporadic flowering of leisure health business projects. After the entry of some private capital, most of them stayed at the level of accommodation, health and leisure, and they were far away from the integration of medical support and travel.
Today, with the scarcity of quality medical resources, the emergence of the provincial medical health group has attracted much attention. "Our strength lies in the ability to maximize the integration of various resources in the province." Fang Jinghua, chairman of the Provincial Medical Health Group Formation Leading Group and Chairman of the Provincial Tourism Group said.
The newly established medical health group is a provincial state-owned enterprise. It is relatively controlled by the Provincial Tourism Group. Hangzhou Iron and Steel Group, Juhua Group, Zhejiang Energy Group and provincial state-owned capital operation companies have jointly invested and formed.
Behind this, it is related to the issue of how to make a new round of state-owned enterprise reform.
In 2014, the provincial party committee and the provincial government issued a document requesting a new round of state-owned enterprise reform in our province. It must be "to take the protection of people's livelihood and support as the leading factor" and optimize the investment of state-owned capital.
"Minsheng calls, social responsibility, market demand, the three are indispensable." Fang Jinghua said that in this context, the provincial tourism group is aiming at the "trillion health industry" that our province is focusing on.
The Zhejiang Health Industry Development Forum held on July 8 formed a consensus: a large health industry with the goal of “medical +X†will become a new blue ocean for Zhejiang's economic development.
The data may be more telling. According to the prediction of the China Academy of Science and Technology Development, by 2020, the scale of China's health industry will reach 10 trillion yuan. According to the goal of creating a trillion health industry in our province, by 2020, Zhejiang will have a one-tenth cake in this market.
Zhu Yaochuan, president of the Provincial Health Service Promotion Association, believes that the current development of the health industry is welcoming unprecedented opportunities, including an increasingly optimized policy environment and increasingly mature market space. “Zhejiang people’s consumption patterns are changing, calling for more levels of health services. ."
Obviously, this is a very directional step in the reform of state-owned enterprises in our province.
Competition with public hospitals
In the face of social anxiety that is difficult to see and see, how does the provincial health care group play a role, and how does it reflect public welfare?
"Public hospitals are not willing to do, will not do, can't do things, we will do it." Fang Jinghua said that the primary purpose of forming a medical health group is to take advantage of the shortcomings of the current traditional medical services, so that Zhejiang people are moving high. Enjoy a better medical service when you are in a well-off society.
Guo Qing, vice president of Zhejiang University of Traditional Chinese Medicine, said that he is currently facing the challenge of an aging population and a sharp increase in major chronic diseases. This is a problem that no one can avoid. "Medical, it should be a science about health."
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