Medical industry: Internet giant VS operators who are dead

Internet corporate capital is running into the health care industry market.

According to some experts, the total amount of Internet capital investment in the mobile field exceeded 80 in 2014. The total financing scale is close to 700 million US dollars, more than the sum of the previous four years. Among them, there are many Internet flagships such as “BAT” and 360. enterprise. They continued their competitive momentum in the fields of finance, e-commerce, taxis, education, banking, O2O, film and television, and burned the war to the health care field. Operators also rely on the advantages of pipelines, call platforms, and channels to expand in the mobile medical field.

It is foreseeable that after the medical and health information industry has experienced the layout of the previous years, it will begin to “accelerate the run” in 2015. As the two most important camps, what direction does the Internet enterprise focus on in the medical and health industry? How will operators play their own advantages in the future to strengthen their voice in the mobile medical field?

Internet companies: targeting "platform + big data"

Throughout the 2014 medical and health projects invested by Internet companies, there are four main categories: wearable devices, medical services, medical applications, and health applications. Regardless of the type of application service, the "platform + big data" direction of Internet companies is relatively clear.

Ali

Their planned medical and health information business direction mainly includes Alipay's “Future Hospital” program, Ali Health, Drug Supervision Code and Tmall Medicine.

The “Future Hospital” program is to create a mobile medical platform that simplifies the cumbersome medical procedures. In the future, patients can directly complete registration, waiting for payment, payment, inspection report, and doctor-patient interaction. In the traditional medical treatment process, the patient needs to be in the clinic outside the doctor's call or the large screen to display the serial number, often delaying valuable time. In the future, you can make a call number inquiry on the mobile phone, and arrange the time to go to the consultation room according to the real-time call number, eliminating the long wait at the door of the consultation room. When the patient's test report or diagnostic report results, the patient can view it directly on the mobile phone. In addition, when the doctor prescribes the prescription, the patient can pay directly in the Alipay system, no need to go to the window to wait in line; the medical card is bound with Alipay, and the settlement problem with the medical insurance will be solved with the ecological evolution. After the visit is completed, the patient can also evaluate the hospital for treatment.

Based on the acquisition of online sales licenses and drug regulatory code system resources, Ali Health is committed to launching a genuine drug inquiry service in cooperation with large pharmaceutical companies, and piloting users to purchase drugs by taking prescriptions on the platform. Experts believe that from medical treatment to drug purchase, Ali's mobile medical care will form a full-scale closed-loop service to meet the full range of needs of patients. The large amount of data of users and pharmaceutical companies will be deposited on the platform, and subsequent Internet companies can rely on big data to launch targeted and personalized services for users.

Tencent Department

In September last year, Tencent announced the strategic investment in the health and health Internet company Clove Park. In just two months, it was linked to the registration network, and committed to building a "full process visit platform" based on WeChat. The patient only needs to scan the WeChat QR code or search for the relevant "hospital name" to add attention, fill in the simple personal information and bundle the medical card, and then use the mobile phone to complete the appointment process, such as appointment registration, payment, waiting queue query and inspection report inquiry.

Tencent WeChat also joined hands with local health bureaus to announce the unified appointment of the “XX Health Link” WeChat public service number, and strive to create a “pocket hospital”. After all access to the network, the public will be able to enjoy the full process services such as appointment registration, health file inquiry and WeChat payment for many local hospitals.

Baidu

The main layout of two dimensions: the first is to create a data platform concept, attract more third-party software and hardware companies to pass data, build a "connected" ecology of open diversion; the second is to invest resources mainly inside "Data mining" and "deep learning", to carry out technical reserves, and hope to innovate new and more competitive business models in the future.

The three major operators have taken advantage of the pipeline and pragmatically promoted

Compared with the large-scale investment acquisition by Internet companies, it is more pragmatic for the three major operators in China to promote medical informationization.

They rely on high-speed fiber optic networks and 4G and 3G networks to cooperate with emergency centers and hospitals to promote appointment registration, mobile emergency medical treatment, and remote diagnosis and treatment services. They also use hospitals and other partners as group customers to build hospital WiFi networks and mobile office systems. Create services such as mobile rounds.

China Mobile Beijing Company and the Beijing Red Cross Society 999 Emergency Center, Peking Union Medical College Hospital and Peking University People's Hospital jointly established an emergency medical information collaboration platform. The platform will become an all-dimensional three-dimensional emergency medical information system covering emergency command centers, emergency vehicles, medical staff and hospitals. Together with Guizhou, Ningxia and Tibet and other remote provinces, China Telecom has set up a telemedicine cooperation platform with famous hospitals such as the PLA General Hospital and Peking Union Medical College Hospital.

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