10-14 years summary: traditional pharmaceutical giants have a way to deploy Internet medical
When Internet medicine is popular all over the world, what kind of attitude do the giants of the traditional pharmaceutical industry view this change? In fact, some pharmaceutical companies have already taken action in 2010 and even earlier, and more and more traditional pharmaceutical companies have participated in it. They are trying to find a perfect way to serve doctors and patients through new technology, and participate in four core ways: cooperation, investment, acquisition, and self-development, from drug compliance to medical sensors to medical health. App, and so on.
The Arterial Network Internet Medical Research Institute combined with multi-party data to collect 21 famous pharmaceutical companies using Internet medical tools during 2010-2014 to see the mainstream direction of cross-border Internet medical care. This article will analyze the Internet medical layout of pharmaceutical companies and the Internet medical companies that are most favored by pharmaceutical companies in terms of the number of active activities, the segmentation areas, and the ways of involvement.
Internet medical success attracts the attention of pharmaceutical giants
According to the statistics of the Arterial Network Internet Medical Research Institute, in the five years from 2010 to 2014, there were 70 incidents in the field of pharmaceutical giants in the Internet medical field, and the number of events has increased over time. From the data point of view, since 2012, the giants They have stepped up the layout of Internet medical care, which also reflects the fact that the increasingly hot market of Internet medical care has not only initial creation, but also the low-key presence of established veterans.
The most active pharmaceutical company - Merck Merck
In 2010-2014, the top five pharmaceutical companies in the Internet medical field were: Merck, Pfizer, Johnson, Sanofi, Novartis. Among them, Merck was the most involved, with 16 cases. It is worth mentioning that in 2014, together with Huakang Panorama, the magazine "Chinese Endocrinology Metabolism" and "Chinese Diabetes Magazine" electronic magazine allowed 20,000 endocrinologists across the country to pass the "medical doctors" and "Chinese Medical Association". The series of magazines" two APPs apply for a one-year free reading permission for these two magazines to achieve a win-win situation. However, despite the active market sentiment, large medical device manufacturers such as Fosun Pharma, Shanghai Siemens and Weigao Group are still conservative on Internet medical treatment, especially Fosun Pharma, which is extremely active in the M&A market. In recent years, M&A in medical devices has also been Limited to traditional medical devices.
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