"Korea Food Show Shanghai Station" held

"Korea Food Exhibition Shanghai Station" was held. As an innovative cross-cultural communication platform, "2014 Korea Food Expo Shanghai Station" aims to promote the general public's understanding of the two cultures by experiencing Korean cuisine. The exhibition is divided into two parts: "Korea Food Business Fair" for companies and "Korean Food Consumer Experience Activities" for consumers.

The Food Show was sponsored by the Ministry of Agriculture, Forestry, Livestock and Food of Korea and organized by the Korea Agriculture, Fisheries and Food Circulation Corporation. With the slogan of “Taste Korean Food and Enjoying Health”, the Chinese people can experience Korean cuisine at close range and experience Korean culture in person.

Kim Jae-shui, president of Korean Agriculture and Fishery Food Distribution Company stated, “The purpose of this food show is to let people enjoy Korean food and learn about the customs and customs behind Korean food, rather than a one-off event. In addition, we hope to borrow 2014 Korea. Food Show promotes economic cooperation between the two countries."

On June 27, the Korea Food Business Fair was held at the Shanghai Baohua Marriott Hotel. A total of 31 Korean food and beverage companies and 90 Chinese food and beverage companies participated in the fair. At the scene, Sino-Korean food and beverage companies conducted in-depth consultations on Korean food. Special booths for metric processed foods attracted special attention from domestic business buyers and it is foreseeable that such Korean foods are expected to enter the Chinese market in the near future.

From June 28th to 29th, the two-day Korean food consumer experience activities were open to the people of Shanghai. Fourteen Korean food and beverage companies participated in the event, involving a total of nearly 45,000 consumers. The event features Korean food theme booths, Korean food experience zones, and stage performances.

The theme of the Korean food theme is divided into four themes: fresh, leisure, smooth, and longevity. Special booths show how to make Korean traditional sauces, kimchi, homemade fermented foods, and set up free American Food Kam, which is popular among visitors. As a traditional Korean food ingredient, kimchi is combined with potato chips popular among Chinese consumers. The popularity of this innovative snack food indirectly proves that the blend of food and culture is promising in the Chinese market.

In the Korean food experience area, many parents come to experience Korean culture with their children. For example, they use watercolors to paint various food heroes on Korean Street. A mother said: “This area is specially designed for children. My daughter likes this form and learns about Korean food through painting.” At the event, consumers can win drinks or snacks by playing games, such as shooting and lucky wheels. Plates, inflatable hammers, etc.

A young couple won a bottle of Korean drinks. The husband said: “The exhibition set up various interactive activities are very interesting, not only to win prizes, but also to gain happiness, Korean culture made us impressed.” In addition, with the popularity of Korean skin care products, Lots of young women gathered in the make-up area. They showed great interest in making lotion by themselves.

The colorful stage performance also attracted many consumers to watch, including Korean traditional Taekwondo performances, traditional music, Korean pop music performances, etc., and the audience often thunderous applause and cheers. Chinese consumers highly appreciate this food and cultural blend of activities. “This is not only a food show, but also an experience of cross-cultural exchanges. We can personally experience the food and culture of the two countries.” Visitors Shi Dawen said.

It is reported that after the Shanghai station is over, the "2014 Korea Food Exhibition" will be held in Harbin (July), Wuhan (September) and Chengdu (September).