Suning Global Cross-border Medical Beauty Real Transformation or Play Concept Stock?
Suning Global has recently entered the medical and beauty industry. It not only established a 5 billion yuan medical and beauty investment fund with a major shareholder, but also acquired 11 medical beauty hospitals and clinics. It also participated in the largest ID health group in Korea and established a joint venture company in China. High-profile investment in medical and beauty O2O products "more beautiful" APP, recently joined the establishment of health insurance companies with companies such as Lingkang Pharmaceutical.
Suning Global itself is a real estate company whose main business is real estate development. Suning Global expanded its aggressiveness in 2009 and 2010 and won a number of high-priced places. However, with the adjustment of the property market policies in 2013 and 2014, some plots gradually became “hot potatoâ€. Under the pressure of high inventory, the transformation of Suning Global has accelerated.
In 2015, Suning Global achieved a net profit of 882 million yuan, a year-on-year increase of 15.70%, of which real estate business income of 713 million yuan, accounting for 96.72% of total operating income, said the transformation, or the real estate sector contributed most of the revenue.
Suning Global, which has started from real estate, has resources such as land, buildings, offline customers, cash flow, etc., which will support the above-mentioned transformation direction. This is a superior resource for real estate companies to transform their health. According to Haitong Securities Research Report, compared with other companies entering the medical field, developers have certain advantages in hospitals and other industries, mainly in the following areas: large-scale investment in medical or hospital projects, strong capital operation and strong financial strength, real estate The financial strength is relatively strong; large real estate enterprises can combine medical resources and residential communities to achieve a win-win situation; medical real estate can be well integrated with development products such as pension, leisure and health care.
Shenyin Wanguo Securities Research Report shows that among the 142 housing enterprises, 41 housing enterprises have been or are undergoing transformation, mainly involving medical (including pension), Internet, energy, finance, military, materials, film and television media, and environmental protection. The number of medical (including pension) companies is the highest, reaching 13.
Real estate companies turn to medical care, roughly divided into two directions, one is the real transformation gradually divested the real estate business, one is to participate in medical care to go to inventory, and even more to play the concept to pull up the stock price.
Some companies have turned from real estate companies to medical companies. The typical one is Yihua Health. In the medical and health field, in 2014, it acquired the entire share capital of Guangdong Zhongankang Logistics Group Co., Ltd. for 720 million yuan. The latter is a professional non-medical service for medical logistics integrated service industry. Provider; In October of the same year, the Guangdong Provincial Network Hospital, which cooperated with the Second People's Hospital of Guangdong Province, was officially launched; in February 2015, Yihua Real Estate was renamed Yihua Health and officially laid out the medical health industry. In 2015, it sold 100% equity of Guangdong Yihua, Shantou Rongxin and Meizhou Yihua, realizing the full placement of the original real estate business; acquired 100% equity of Daxie Xilekang and Aiol, and added a hospital The medical service business based on the operation and management of the medical center and the health management business based on telemedicine devices. In 2015, Yihua Health's medical sector closed at 933 million yuan, accounting for 90.56% of total revenue in 2015.
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