Community Medical USA Sample: One Medical Subverts Medical Experience
In the United States, if a patient wants to go to the hospital to see a doctor, it usually takes a long time to make an appointment with the doctor. The appointment is also based on the doctor's daily schedule. After a few weeks or even months, if the patient came to the hospital, they would have to wait in line for a long time at the front desk, fill in the cumbersome personal information and medical records, and finally communicate with the doctor for no more than 5 minutes.
Long appointment times, long waiting times, noisy environments, and high costs are common pain points in the US medical industry . One American, a US-based membership-based primary care company, is trying to address this pain point.
At One Medical, people can make appointments with doctors anytime, anywhere, and even make appointments for doctors on the day. When you come to a well-decorated clinic, the patient's waiting time will not exceed 5 minutes, but the communication time with the doctor can last up to a full day. If it's just a minor problem with skin allergies, patients can also get virtual care 24/7 (24/7) through One Medical's official website or mobile app (App).
To enjoy these services, people pay less than $200 a year ($149-199) in membership fees.
Born for pain
One Medical is committed to providing quality primary care at an affordable price through an efficient medical treatment process and quality medical services. Currently, One Medical, established in 2007, has established more than 60 store clinics in eight US cities (Boston, Chicago, Los Angeles, New York, Phoenix, Seattle, San Francisco Bay Area, Washington, DC). In 2019, One Medical will also enter San Diego to open three clinics to serve more consumers and employers.
Tom Lee, the founder of One Medical, is a doctor. He believes that "medical care should be a long-term process of cooperation between doctors and patients, not just a few minutes of conversation in the clinic." In view of this, One Medical has innovated and optimized the primary care service model in the medical industry, providing medical services to its members through two major channels, namely clinics and networks (official website, App).
One Medical has opened its clinics in shopping malls, office buildings, residential communities and other places with high traffic flow by means of wide-spreading and high-coverage. It is as close as possible to members and saves members' travel costs.
Unlike other medical institutions in the United States, One Medical Clinic doctors receive about 16 patients a day, 25 people below the industry standard, so members spend much more time at One Medical Clinic than other clinics in the industry, and even they can I have an appointment with my doctor for a full day. "This will improve the doctor-patient relationship, doctors have more time to answer patient questions, and both parties can discuss various medical options in depth," said Tom Lee.
At the same time, One Medical replaced manual work with a powerful IT system. The number of doctors in the clinic dropped from 4.5 to 1.5 in the industry standard, reducing management costs and improving the efficiency of the clinic. In January 2016, a member named Melia Robinson wrote "After trying One Medical, I could never use a regular doctor again" and wrote a blog that praised One Medical and said that he went from entering the clinic to It took only about 25 minutes to receive treatment and complete the payment. An efficient medical experience makes him no longer want to receive medical services from ordinary medical institutions.
On the other hand, the reduction in the number of doctors at the One Medical clinic and the number of outpatient visits does not mean that the overall number of visits will decrease. Online, One Medical also has a professional virtual medical team that provides medical services to members around the clock (24/7). Some non-urgent issues that do not require access to the clinic, members can be resolved through One Medical's official website or App, which not only eliminates the patient's trip to the clinic, but also relieves the hospital's reception pressure for those who need to communicate with the doctor. Get more outpatient time.
One Medical Clinic
(Image courtesy of One Medical's official website)
In order to truly achieve high quality and efficiency, we must also rely on the power of technology. 1Life Healthcare, a medical technology and management services company owned by One Medical, is the backbone of its primary care sector without relying on third-party technology providers.
1Life Healthcare develops digital health tools, builds electronic medical systems and EHR (Electronic Human Resources Management) systems, and provides One Medical members with online appointments, patient billing, virtual healthcare services, and video through proprietary technology platforms (official website and App) Consultation, in-app messaging (such as sharing electronic medical records, etc.), mental health services, and other services.
One Medical Mobile App iPhone Screenshot
(Image courtesy of One Medical's official website)
Of course, in addition to preventive care, managing health, and diagnosing disease, One Medical can help patients make decisions on major disease treatment options and even help coordinate referrals.
One Medical has partnerships with most hospitals and insurance companies in the region, and One Medical can provide coordinated care if patients need to be hospitalized. After the patient is discharged from the hospital, One Medical will promptly transfer the medical data of the patient's hospitalization to the One Medical platform for patient follow-up care.
At the same time, with the mobile app, patients with small health problems can be consulted by e-mail without having to go to the clinic. Outside of the clinic, One Medical's doctors can respond to patient enquiries via email, track the patient's current status, and give medication guidance based on real-time data.
In addition, One Medical also provides members with simplified and convenient online tools, such as the online patient portal My One, to keep an eye on members' care. One Medical also offers a range of peripheral services, such as publishing medical news via blogs, doctor recipes, etc., and updating medical-related content on social media platforms such as Facebook, Twitter, Google+, YouTube, Instagram and Pinterest. Medical knowledge.
Through two online and offline channels, One Medical not only allows members to easily receive medical services, but also coordinates the care of each clinic to help patients maintain closer contact with doctors.
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