Tencent and WebMD to create an "international + local" smart medical information platform
Recently, Tencent and the world's leading authoritative medical health information platform WebMD jointly held a press conference in Beijing, announcing that the two sides reached China's exclusive strategic cooperation. It is understood that Tencent medical information products "Penguin Medicine" will receive WebMD authorized professional medical information, health science content, will provide Chinese users with professional, easy to understand, easy to use and reliable medical science content.
In the Internet age, information quality is the guarantee of the value of medical information
The network has established a more convenient way for human communication, and it has also brought a broader platform for information dissemination. Medical health is closely related to people's livelihood, so the importance of its information is self-evident. In addition to healthy people, medical information demanders also account for a large proportion of patients. As a special group, patients' mental health and physical health need more considerate and reliable care. The reliability of medical information is the key guarantee to help them obtain valuable medical methods and provide positive positive psychological guidance.
After the joint launch of Tencent and WebMD, Zhang Meng, vice president of Tencent Medical, and Jeremy Schneider, senior vice president of WebMD's corporate development and global strategy, attended the media communication meeting and accepted an interview with HC3i China Digital Medical Network. Zhang Meng told reporters that the current network information is very diverse and the amount of information is also very large. But how much information is reliable in many of the information? This question is worth pondering. To ensure the quality of medical articles, Tencent will start from three aspects:
1. In close cooperation with the corresponding academic leaders and authoritative experts in each disease field, through the academic ability of the professional team and the technical support of Tencent, we can ensure that all content meets the correct medical guidelines, and that all articles can withstand the professional medical perspective. research.
2. Internally set up the control mechanism and professional editorial team, they write according to the established article plan, and then through the internal multi-channel quality control procedures for content inspection to ensure that the article is accurate, scientific and no commercial grafting. WebMD already has a lot of experience in this aspect. Tencent and WebMD have discussed it in many ways, drawing on the desirable content monitoring mode and avoiding too many detours;
3. Exclusive introduction of WebMD content. The content was written by medical experts and verified for many years. It was localized with the help of doctors in China to develop medical science information in line with China's national conditions.
Let knowledge "localize" and create an "international + local" medical information platform
Domestic and foreign medical systems are very different. To truly serve Chinese nationals and solve the needs of the Chinese public, it is necessary to create an information platform that is “localized†and in line with the current national conditions.
Zhang Meng said that Tencent believes that WebMD's medical information is very reliable and is very helpful for the establishment of a "Chinese-style" health information platform. Tencent will not directly use the Chinese market for imported medical information. Because China's laws and regulations, medication habits, treatment guidelines, etc. are very different from those in foreign countries, it is necessary to cooperate with relevant medical experts and doctors to further localize high-quality content, so that all content output conforms to Chinese laws and regulations and health and health habits. It is an element that the Chinese people can understand.
Zhang Meng said: "Although the workload of 'localization' of information is very large, it is valuable and meaningful to build an information platform that can be used by Chinese people to provide more opinions and clinical experience of doctors. â€
Strictly monitor false information and use the advantages of the platform to reach users
The reporter learned that Tencent's search, big data and cloud computing technologies constitute a 24/7 copyright monitoring system. The original content will be tracked by the whole network without permission for reprinting and large-scale use.
Zhang Meng said that Tencent currently has a special legal and technical track to effectively carry out copyright maintenance of medical science articles. He also said: "We have been committed to continuously improving the quality of the article. In the future, we will also work with other product departments to develop a strict standard to ensure the credibility of the information, and hope to have a way to write the ecological content. Positive guidance to build a high-quality medical science in the entire Internet environment."
So when you have a good medical article, how can you make it faster and more convenient for users to use? Zhang Meng said: "In the context of the Internet, we can analyze the content based on big data, so that science can be more precise and more in line with user needs."
Launched the "Medical Enterprise Star" program, and brought 100 popular science stars to help smart medical treatment
At this conference, Tencent also announced the launch of the “Medical Enterprise Star†program, which is based on the Penguin Medical Code. Based on the Tencent Wisdom Medical Information Platform, it has gathered the authority to form the National Medical Science Matrix: the academic authority leaders in various fields provide strategic consultants. , set up an expert review committee, lead the major medical science project; select 100 young and middle-aged medical backbones in major disease areas, build a "star" lineup of medical science, and will also involve millions of first-line doctors to participate in the platform.
It is reported that Tencent also announced that it has reached a strategic cooperation intention with the Chinese Clinical Oncology Society (CSCO). At the recent China Clinical Oncology Society and Tencent's first strategic cooperation expert meeting, the two sides reached a consensus on promoting the creation of medical science content for serious diseases such as cancer. The "Medical Enterprise Stars" program will also take the lead in advancing in the field of cancer, and cooperate with authoritative cancer doctors to promote the advancement, applicability and scientific development of medical science content, and build a medical cycle of mutual trust.
Tencent hopes to build a clean science platform under the support of its own platform resources. Based on their own technical strength, they regularly conduct popular science exchanges to help you better engage in popular science creation—from methodology and platform support, to the protection of popular science articles, to the distribution of article content, and to the popular science content with Tencent's extensive platform. More effective delivery to the user and the help of the advancement of the wisdom of medical science.
Finally, Zhang Meng said: Tencent hopes to shoulder the heavy responsibility of the Internet medical science, build a broader platform, and join experts and scholars to participate in the popularization of science and technology, so that the Internet medical science popularizes the general public.
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