"Micro-medical" crazy attack has advantages and disadvantages

The "micro-era" is welcoming its "Western era." In November last year, the head of Tencent WeChat product department disclosed that the WeChat public number is growing at a rate of 8,000 per day. Along with the overwhelming WeChat tide, it is a huge market whose potential has not yet been tapped. Since last year, many medical institutions have also tested the "micro-medical" and launched the WeChat platform.

“Micro-medical” is a “portable medical service” that integrates information browsing and functional services, and is an important platform for the management of medical and health management. It scans the hospital QR code, or by querying the public number, adds the hospital WeChat public account, binds the personal information, and easily slides the finger to make an appointment, self-schedule, admission, discharge registration, view drug and medical expenses. With Alipay to pay quickly, at the same time deducted from the medical insurance card, query inspection, inspection report ... With the emergence of many functions, WeChat can bring better health guidance and medical experience for people?

Experts said that "micro-medical" is a deep mine, and to overcome its maximum value, it has to overcome the current problems.

Squeeze medical resources for the elderly

Recently, the Hospital Development Department of the Public Policy Research Center of the Institute of Economics of the Chinese Academy of Social Sciences released the first China Hospital WeChat Impact Report. In the list of China Hospital WeChat Impact Index, the Second Affiliated Hospital of Nanchang University became the only list in the province. hospital.

As the earliest medical WeChat public account opened in our province, the WeChat public number of the Second Affiliated Hospital of Nanda has attracted 16,918 “fans” since its operation for three months. The WeChat online appointment has been registered for nearly 2,000 people and is growing. However, from the current data, similar to other hospitals' “micro-medical” and APP medical treatment, young people between the ages of 20 and 35 are the most active users in mobile medical care , compared with the elderly and the modernization level. Low people have lower viscosity on WeChat.

In fact, for "micro-medical", the medical services resources of the elderly will be seized to a certain extent, and the hospital has a clear understanding. "The hospital and developers should consider the macroscopic perspective of the rational allocation of medical resources and fully guarantee the right of the elderly to enjoy medical resources fairly," said Xu Hong, director of the outpatient department of the Second Affiliated Hospital of Nanda.

At present, the general practice of “micro-medical” in hospitals is to consider vulnerable groups such as the elderly before designing the registration number, and accordingly keep some of the source numbers of the front and middle sections in the traditional registration window of the hospital. In addition to mobile phones, the Internet, WeChat and other young people's appointments, the elderly can also make appointments through self-service appointments, telephone appointments, on-site appointments and doctor appointments.

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