Who's in Starbucks?

Recently, the Central Government regarded Starbucks as a good advertisement. The Beijing China Cup latte 27 is only 4 yuan more expensive than London. In this era of sky-rocketing, Starbucks still insists on pricing more realistic than domestic cafes. The cost of drinking a world-renowned brand Starbucks in the first-tier luxury commercial district in China is less than the consumption of potato silk, Chinese cabbage and high-end restaurants to drink ice water and boiled water in the middle and low-end restaurants in the capital. Starbucks brings you quality and quality, plus free WI-FI.

Health reasons are not the fans of coffee, but are often soaked in cafes. CCTV has used the resources of global reporters to thoroughly investigate the prices of Starbucks products in different countries on several continents. It has precisely ignored the price comparison with its domestic counterparts. Feel free to choose any cafe in the Mainland, on the island, on both sides, Diou, Mingdian, and flower house. . . . . . Even casually named high- and low-end cafés that are not named are equivalent to one or two hundred ordinary teas that are provided free of charge in the past. If a fruit plate is one or two hundred, coffee will not be lower than Starbucks, and no consumption will be required. Receive a minimum spending of at least 30 yuan.

Why does price regulation only see Starbucks? What caused the mainland coffee shop to be nobler than the internationally renowned brand Starbucks? Indigenous and cottage cafés are comparable to the world’s expensive London.

Starbucks is very embarrassed. Some reporters who do not drink coffee and do not know how to calculate and compare their profitability and costs are more true. They use the "expectancy rate is far higher in Europe and the United States, and the profits increase and discriminate against Chinese consumers". Shantou attracted eyeballs and was settled.

Only, we know, and drugs can not simply measure the cost and profit margin as the factory price, the price of coffee can not be used for the simple auction with coffee powder and water. Instant coffee on the train is 10 yuan, 15 yuan a cup, Starbucks also need to give the landlord to pay rent, wages to employees, but also need a huge brand promotion costs. Because it is a brand, even the production cost of a coffee cup will be more expensive than an ordinary product, which is a part of quality. On the other hand, we don't have the guts to choose McDonald's breakfast coffee even if it is given as a gift.

Drugs and Starbucks have similar experiences. When they become the focus, media-induced public opinion is overwhelming, but they ignore the equipment, equipment, and inspection items that are similar to the drug sales model and are more expensive, ignoring the fact that pricing and profits far exceed those of medicines. Many industries, such as liquor and tobacco, even sell vendors of Chinese cabbage and roasted sweet potatoes.

What is more in doubt is what caused the high price of durable domestic high fever? No need to talk about luxury goods and luxury cars. Even Shenzhen residents from time to time go to Hong Kong to soak in soy sauce and vinegar to save some of their homes. Chinese compatriots go abroad to see what they are buying and turn vacation into shopping shopping because they look at it. Everything is less than domestic provinces. Even cabbage is almost ten times more expensive than the purchase price. What else is not expensive? What's more, rents in some areas continue to soar, even Starbucks can not afford, can only choose to shut out with other brands.

A lot of unprofessional interpretations and reports require the active communication and exchange between the business community and the industrial and commercial community and the public and the media. At the same time, they have obtained the understanding and support from the government to eliminate misunderstandings and mistrust. The public relations crisis in the pharmaceutical industry needs to learn more about the moon cake and milk powder industry so as to be passive and active.