China's market opportunities for pregnant and infants unlimited?

For more than a decade ago, baby products were just "old faces" such as baby bottles, nipples, and baby powder. Today, there are a wide variety of baby shower gels, lotions, baths, carts, cradle and toys. Insiders pointed out that China's market for pregnant women and children is entering a period of gold development. However, when the market outlook becomes clearer, the market order will be more prone to chaos. There is also a lot of chaos in this market in China.

The monthly cost of newborns exceeds 900 yuan. "The market for pregnant and infants can be divided into three categories: the market for pregnant women, the market for infants and toddlers aged 0-6, and the market for children aged 7-12." Shi Zhibin, general manager of Huaxia Pregnancy and Baby Net, accepts During an interview, the reporter said that from the standpoint of daily life, including food, clothing, clothing, and other aspects, with the outbreak of the market, the product will be more in-depth to all levels of the industry. In the next 5-10 years, the entire market will reach 3 trillion yuan.

According to the fifth census, China's newborn baby aged 0-3 years, the family's monthly average consumption of more than 900 yuan. Last year, the number of pregnant women in the country reached around 14 million. If each infant and child spends 1,000 yuan per month, the market size of China's pregnant and infants will reach 14 billion yuan per month, 168 billion yuan per year.

According to the latest data from the China Baby Industry Research Center, China has become the second largest consumer of baby products after the United States. The number of infants aged 0-12 years in China is as high as 200 million. In recent years, the baby and baby market has maintained a rapid growth of around 15%. In 2011, the total size of the baby market in China will be about 1.15 trillion yuan. In 2015, the baby market will reach 2 trillion yuan. Before 2010, this market was not yet clear. Many investments were tentative. Starting in 2012, this market became prominent and entered a golden period of growth.

“The volume is large and the growth is fast. One demand, six wallets.” Ma Ying, managing director of UBM China, the organizer of the trade show, said in an interview that the one-child policy made the family’s More than any other country in the world, the birth of the baby, the parents plus grandparents and grandparents, 6 adults do their best to meet the needs of a child's needs, resulting in a very large business opportunities.

At present, Chinese consumers in the pregnant and infant market are dominated by their parents after 80 years. After 80 years, the quality of life of parents is getting closer to European and American standards, and childcare methods are also highly internationalized, which also makes consumer demand more complex. Ma Ying said that such as children's clothes, before the parents may be concerned about the material is not pure cotton, and now they appeal more, not only to the children to buy a formal out of service, but also casual wear, sportswear, the requirements of children's clothes more stylish. Under such demand, the brand of China's children's wear market has surged from several brands 15 years ago to more than 200 today. In addition to local brands, many foreign high-end brands quickly entered the Chinese market, and a group of fast fashion brands such as ZARA and Uniqlo began to run children's wear, entered the second and third tier markets, and quickly expanded the market network in China.

New formats for new business opportunities <br> <br> addition to the traditional food, clothing, toys and other industries, now China's market also gave birth pregnant baby organic cotton children's clothing, baby products exhibition, baby pool, children's one-stop shopping Wait for new markets and business opportunities. For example, high-end organic cotton baby clothing brands in the United States and other countries have begun to enter China. Chi Jian said that many Chinese companies use only organic cotton fabrics to produce baby clothes, and even more common ones use ordinary cotton to impersonate organic cotton. The foreign good organic cotton baby clothing brand complies with organics from cotton cultivation to ready-made garments. Production regulations and requirements are more secure, but due to cost factors, prices are high. One-stop children's shopping mall, eat and play all-around approach to get. There are not only restaurants, supermarkets for children, but also 3D cinemas, indoor gymnasiums, and talent training centers. Early childhood education and training institutions of various new ideas have blossomed. Not only do large shopping malls have similar training points, but some training institutions also enter residential communities. Many early education institutions used foreign original books and audio-visual products, and even invited foreign teachers to allow children to receive pure Western education. Of course, the educational standards of early childhood education institutions are not the same. In addition, the large-scale outbreak of the pregnant and infant market also ignited the enthusiasm of e-commerce.

With the double parents having two children, the family of three has become a family of four. Together with grandparents and grandparents, the traditional five-seater sedan can no longer meet the demand and the demand for seven sedan increases. In recent years, the increase in prices of school district housing has also become more violent. Shi Zhibin said that the industry has attributed seven cars, safety seats, etc. to the after-market of the baby and baby market. This market also includes auxiliary supplies such as kick guards and baby monitors. However, the market size is still very small and it is still in the stage of consumer concern.

In recent years, various funds have invested in this market. However, in reality, many investors have come for high profits. They have not made long-term preparations, and they have paid insufficient attention to quality and brand. In the early stages of rapid development, the market will certainly be mixed. There are many high prices for pregnant and infant products. Ma Ying said that there is a high-end children's car store in Shanghai, which was very lively when it opened, but the unit price of 5,000 to 10,000 yuan scared away most customers. After bracing for some time, I had to close the door.

Domestic incidents such as low-quality clothing and children's toys continue to force young parents to pay more attention to safety issues, over-pursuing imported brands and excluding domestic brands. Many young and early education and training institutions are often called "international". However, in fact, from the teacher's perspective to the idea, it is hard to say how many international colors there are. The country currently lacks corresponding supervision over this. Chi Jian said that many businesses have set up offshore companies to launch so-called foreign brands in order to cater to consumers' "chongyang" mentality.

China's pregnant and baby market is currently no single dominant. Chi Jian said that foreign brands and domestic brands each accounted for half of the country, and the competition was fierce. “Women and children’s money is the easiest to earn and the hardest to earn.” Shi Zhibin believes that this group is the most critical of quality and brand. This requires companies to pay attention to the brand and quality, and only in this way can they go in a chaotic market. Stable and long.