Good car, good room, "good doctor": Can you do health and health care?
Chairman of China Ping An Group Ma Mingzhe has a habit of publishing a New Year speech at the beginning of January each year, summing up the work of the previous year and explaining the development direction and goals of the new year. On the morning of January 4, 2016, Chairman Ping An delivered a New Year speech as usual.
Ma Mingzhe said: In 2015, Ping An’s Internet business accumulated more than 200 million users. “Great medical health†is one of Ping An’s two major industries. Ping An has entered the medical health service market from three perspectives: pension insurance, health insurance and health management companies. . Less than a year after the launch of “Ping An Good Doctorâ€, the largest full-time network doctor team in China has been established... In 2016, Ping An has stepped into the third big step and will step up efforts to promote the construction of an open platform and fully open Ping An 3.0. era.
According to the information released by Ping An Good Doctor, Ping An Health Internet Co., Ltd. (generally referred to as “Ping An Good Doctorâ€) is a wholly-owned subsidiary of China Ping An Group and is headquartered in Shanghai. In January 2014, the team was formed; in April 2015, Ping An Good Doctor APP was released; in May 2016, registered users exceeded 77 million; in May 2016, A round of financing was announced for US$500 million, with a valuation of US$3 billion...
Chairman and CEO of Ping An Health Internet Co., Ltd. Wang Tao
The huge financing of Ping An’s doctors has increased the barriers to entry and competition for Internet medical care, which means that the Chinese Internet medical industry has begun to enter the “light asset model†represented by Dr. Chun Yu and the “heavy asset model†represented by Ping An’s doctor. era. This is similar to the confrontation between Tmall and JD. One is to gradually optimize the light assets first, and the other is to win the service with heavy assets.
It is difficult to refresh the Internet medical company's single financing and valuation records. It is difficult to keep a low profile. At the same time, various articles about drying data, showing muscles and looking forward to good prospects are everywhere. But this is always a low-key, and the company boss is rare. What is the appearance of the company? Presumably, many people have more or less the feeling of being blind. Here we will take a good look at the “local tyrant†company that has invested heavily in hiring thousands of full-time doctors.
First, another internal business of the Ping An Department, can it be formed?
Ping An revolves around the needs of people's “medical food, food, and entertainmentâ€, embedding financial services into online life services through online platforms, gradually migrating horizontally, and aiming to achieve the goal of “one customer, one account, multiple services, multiple productsâ€. A customer-centric life circle. As a result, we have opened a number of companies in various segments, such as safe and good cars, safe houses, and safe doctors. Here we mainly discuss safe and good doctors.
The author of the tiger sniff, Liu Qian, once wrote: The most terrible thing about mobile medical care is that there is no payer, so now the popular thighs of insurance, HMO, ACO and Caesar medical concepts fly around. The top companies in the industry want to do a big loop of health management. The most difficult thing to get is not traffic or users, but the full support of insurance companies. In the current strong environment of public hospitals, insurance companies are very cautious about the involvement of health insurance, and cooperation with Internet medical care is also a bit of water, and will not be smooth sailing. On cooperation with insurance, who can have an advantage over safe doctors? With Ping An Group's internal insurance and the bank's existing hundreds of millions of high-quality users, Ping An's doctors are obviously starting to worry, money and people are not a problem.
After more than a year of establishment, Ping An’s doctors have rapidly developed to about 1,600 (Wang Tao revealed), and the organization and management are quite mature companies. After all, as a member of the Ping An Group, it needs to follow the mature financial style of the group. Jiangnan Anqing has said that from a cultural point of view, the national chess game, the idea of ​​a game of chess in each sector is also debatable. Different formats have different requirements for values ​​and corporate culture. Some need to be radical, some need to be conservative and conservative. It is difficult to standardize within a system. The final result will find that the strategy is correct and may not be successful.
The original culture will allow executives and employees to forget their entrepreneurial mission and slip into the style of professional managers. For example, the tigers in captivity fight the wolves in the wild, and countless experience proves that the executives who work will also be killed by the grassroots entrepreneurs who have grown wildly. The rigorous and complex processes of large companies are enough to stifle innovation, which is why internal innovation is rarely successful.
cosmetic
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