Health food indiscriminate naming to rectify the banned natural ancestral vocabulary

The terms ancestral, imperial, secret, and court can no longer be used in the names of health foods. Yesterday, the State Food and Drug Administration announced the newly revised "Named Provisions for Health Foods" (hereinafter referred to as the "Regulations"), and also announced the "Guide to Naming Healthy Foods" (hereinafter referred to as the "Guide"). According to the above-mentioned documents, the above terms must not be used for naming health foods. The reporter visited the market yesterday and found that many health foods contained the term "ban". Industry insiders pointed out that the implementation of the new regulations indicates that the country will vigorously rectify the health care products industry. It is expected that there will be a large number of non-compliant products that need to be renamed or replaced.

Policy focus must not use drugs names can not be similar to the drug reputation, shape

Yesterday, the reporter saw from the above new regulations that a product of a health food product can only have one name, which is generally composed of a brand name, a common name, and an attribute name, and can also be directly named using a common name and attribute name. At the same time, the common names of health foods may not use the names of drugs that have already been approved for registration. Do not use names that resemble the names and names of drugs that have already been approved for registration. Do not use specific crowd names. Named after the raw materials used in the product, the name of the standard raw materials should be used, but the name of the raw materials in the formula or the naming convention without authorization shall not be used. If there are two or more functions of health foods that claim to have specific health care functions, the function names may not be used as common names.

For nutrient supplement products, the new regulations also pointed out that vitamins or minerals should generally be named. Formulas Products made up of more than three vitamins or more than three minerals may be named "multivitamins" or "multiple minerals," but may not be named after some vitamins or minerals.

Focus two "natural" "ancestral" "full effect" are not allowed to use

According to the naming guidelines for health foods, words that are banned from health foods include: spurious word meanings, such as the use of chemically synthesized raw materials or the use of only certain natural product ingredients in the product, the expression “natural” or the like, or the name contains ancestral, Imperialism, secret system, court, refinement, etc.

Exaggeration of word meaning may not be used. Such as: Bao, Ling, Jing, powerful, special effects, full effect, powerful, miraculous, efficient, quick, magic and other unrealistic terms. Absolute word meaning, such as: the most, the first, comprehensive, all-round, special grade, top level, crown level, extreme, extraordinary and so on.

In addition, the words that are banned include words that expressly or implied therapeutic effects, such as prescription, compound, medicine, medicine, treatment, anti-inflammatory, anti-inflammatory, blood circulation, sputum, cough relieving, detoxification, names of various diseases, and the like. There are no words that are not related to the characteristics of the product and are not easily understood by consumers, such as nanometers, genes, and space. Vulgar or words with feudal superstition, such as sex, god, immortality, and God Dan. Words such as brain, eyes, and heart, etc., such as human tissues, organs, and cells. Over-range claims that product features, such as iron supplements, cannot be named as blood or nutritional anemia.

Focus on the use of standardized raw material name "American ginseng" not named "American ginseng"

The above guidelines also pointed out that the name of raw materials should be used to specify the name of the raw materials. For example, products made from a single raw material of American ginseng can be named as X× brand American ginseng lozenges, and shall not be named as X× brand ginseng lozenges. If × × Brand American ginseng buccal tablets with the common name of the drug, can be named as × × brand American ginseng health lozenges.

Nutrient supplement products, containing more than three vitamins or more than three minerals, can be named after a variety of vitamins or minerals. For example, products containing three vitamins, calcium carbonate and magnesium carbonate as raw materials can be named as ×× brand multi-vitamin calcium and magnesium tablets, but they cannot be named as ×× brand multi-vitamin mineral tablets.

If the common name and attribute name are the same and need to be marked for a specific group of people, parenthesis should be added after the attribute name. For example, if the same applicant declares the appropriate population to be children's and middle-aged and old people's XX brand calcium tablets, they can be named: XXX Calcium tablets (children's type) and ×× brand calcium tablets (middle-aged); for example, can be named for XX brand calcium tablets (with sugar type) and ×× brand calcium tablets (without sugar type) related to a specific group of people.

In-depth expert interpretation of health products chaos name exaggerated efficacy of the remediation

As one of the drafters of the naming regulations, Wang Dahong, Secretary-General of the China Health Association’s Market Work Committee, disclosed that the new regulations mainly have three purposes. The first is to regulate corporate behavior, the second is to promote the development of the industry, and the third is to reduce security risks. If some health foods are not named properly, they will be misleading to consumers, thus making them take it wrong."

Xu Lingni, a researcher in the pharmaceutical industry of China Investment Advisors, pointed out that the introduction of this provision by the state is mainly to ensure the scientific naming of domestic health foods and safeguard the legitimate rights and interests of consumers. Because the current domestic health food market is in a disorderly order of competition and there are more false information, some businesses not only exaggerate the function of health foods in terms of full-effective, powerful, miraculous, efficient, quick-impact, and magical effects, but also deliberately obscure health foods. The boundaries of drugs and the occasions when consumers are misled have emerged, which has caused the consumers’ legitimate rights and interests to be seriously violated.

Some people in the industry believe that the introduction of the new regulations indicates that the country will vigorously rectify the current relatively confusing health food industry. “Some enterprise products do not have any special functions or effects, but in order to attract consumers, they intend to make a fuss about naming and intentionally Some explicit or suggestive therapeutic words mislead consumers in order to sell their products at high prices.” According to this person, after the implementation of the new regulations, it is estimated that a large number of companies will suffer from sales shocks due to the change of name. Some companies therefore withdrew from the market.

Market visits with banned word products such as "Bao" and "Qing"

Yesterday, after the introduction of the new regulations on the naming of health foods, it immediately triggered a strong reaction inside and outside the industry. The reporter visited the Guangzhou market yesterday and found that many health foods sold in many pharmacies contain words and phrases within the new regulations “injunction”, such as pharmacies near Guangzhou’s Wuyang New City. The reporter saw the two stores’ sales. Products, ancient Han Health Group produced by Ziguang Guhan Group oral liquid, Henan Hanfang Pharmaceutical Co., Ltd. production of the Hanyuan good side Baixiao Dan. According to the latest regulations of the State Food and Drug Administration, “excellence” with the meaning of exaggeration and the word “Yangyuan Recipe” with the word “Yiyuan” cannot be used. In addition, the naming of “Life One” is also questionable. According to the new regulations, absolute meaning cannot be used, and “No. 1” is suspected to be an absolute term.

Yesterday, on the official website of the National Food and Drug Administration, the reporter also found many names that were inconsistent with the new regulations. For example, "Yangshengbao", "Ajiaobaobao," "Tiebaobao," "Cabaobao" and other names all contain " "Bao"; Baozhi Compound Ganoderma lucidum nectar, Green Sea brand compound propolis capsule, Ginkgo biloba extract, supplement Wang Cordyceps sinensis also contain "combination", "fine" and other words.

Industry impact violation products will be subject to inventory

According to the regulations of the National Food and Drug Administration, the “Non-Health Food Naming Regulations” shall come into force as of the date of promulgation. The former “Nomenclature for Health Foods (Trial)” shall be abolished at the same time. “If other relevant regulations previously issued are inconsistent with these Regulations, Prevail." So, whether so many products that are inconsistent with the new regulations must be renamed or replaced?

Yesterday, the person in charge of Tomson Fukjian said in an interview with the reporter that the company is currently communicating with the relevant departments on the above new rules and understanding the situation. According to the person in charge, the company’s current naming of all products has been submitted to the relevant state agencies for approval and filing, and has been strictly enforced after approval. There is no additional wording. “Before the new regulations, when the state approves health food products, The name is very strict, such as 'natural', if the product contains only part of the natural raw materials, some non-natural raw materials, the name of the 'natural' in the name of the product will not be approved.

According to the above analysis, some companies currently add “extraordinary” and “top” terms before and after the approval of the name for the sake of profit, misleading consumers, and it is estimated that the introduction of new regulations by the State is to further strengthen the management of non-regulated enterprises. "Partially non-standard companies that use named products may face inventory."

Yesterday, another person in charge of a large-scale health food product company in Guangdong disclosed to reporters that health foods were previously approved by the Health Bureau. Later, after the approval function was transferred to the Food and Drug Administration, they had consulted with the Food and Drug Administration. "The reply of the Food and Drug Administration said that if it was previously a product that the health department had already approved, it could use the original name and wait for the lot number to expire later."

People in the industry believe that after the implementation of the new regulations, it is difficult for enterprises to submit approvals for the names of health products such as “natural” and “ancestral”, but for long-approved names, it may allow continued use.